A voyage aboard a Star Clipper is one of the most romantic holiday experience on the planet. Tall ship sailing in luxury with just 220 passengers at most and 170 crew. It's more like being invited aboard a private yacht than going on a modern cruise. With such an attractive and unique concept and with such a quantity of "free" PR as the ships attract, one may think that advertising would be superfluous. And indeed it almost is. Yet if one's product were too easily sold one might suspect it were underpriced. So in fact there's work to be done marketing the ships to the trade, operators and for charter as well as tactical support for marginal cruises throughout the year.