Marketing Swedish holidays in the UK against a perception that it is a cold and expensive country isn't easy. But there's an awful lot going for the country. Open roads, beautiful countryside, a superb coastline, much more "history" and castles than the Brits can ever understand, some of the best cooking in the world and, of course, lovely people. Arrowred has provided the consultancy that has helped their agency, Eva Maries, to develop noticeable and cost effective advertising campaigns, mailings and promotions over a number of years.